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16 / Jan 06

The Casino Group chooses Store Electronic Systems to modernize its stores in 2016

Store Electronic Systems (Euronext: SESL, FR0010282822), the leading supplier of Electronic Shelf Labels (ESL) for large-scale food and non-food retailers, has announced that the Casino Group has just awarded it a contract to modernize 100 supermarkets and hypermarkets that up to now have used a competing technology. This substantial order by the Casino Group is a renewed endorsement of its confidence in SES, following the initial successful installation of 45 supermarkets and hypermarkets in 2015, confirming how well-adapted the entire range of SES products and services are with its strategy. Under the agreement, its hypermarkets will be mostly equipped with graphical electronic labels.

The performance, reliability and comprehensive nature of the Jeegy software solution and its multiple-protocol radio communication solutions were key factors in reaching this agreement. The Casino Group has decided to capitalize on SES’ unrivaled technological lead to offer a markedly improved shopping experience to its customers by using HD graphical labels with dynamic promotional display and by equipping its fruit and vegetables counters with E-Paper labels. A choice driven by the large display area of the labels and their ability to present several items of complex information very clearly.

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