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18 / Mar 20

Media Relations - £40m raised to further accelerate’s growth and establish digital brand leadership across Europe, a leading European design brand, announces that it has commitments for £40m of equity funding. As well as a new tier 1 global institutional investor, the funding round includes commitments from existing investors Partech Ventures, Level Equity and Eight Roads Ventures.

The fundraising follows another year of impressive growth for in 2017. The brand achieved net revenue of £127m (up 40% year-on-year), break-even run rate at group level and cash flow positive. The company has now demonstrated its capacity to build a truly international brand and to scale in new territories whilst demonstrating a strong financial track record. is uniquely positioned to benefit from the transition from high street to online within the homewares market and to capitalise on growing consumer confidence in digital retail, especially for big ticket categories.

This round of investment will be used to further accelerate growth and establish’s digital brand leadership across Europe. Its plans to achieve this include:

  • Completing the European footprint currently in the UK, France, Germany, The Netherlands, Belgium, Austria and Switzerland, with the launch of additional markets;
  • Developing the brand, including the addition of innovative new showrooms across Europe, adding to the six currently located in London, Birmingham, Leeds, Paris, Amsterdam and Berlin;
  • Continuing to pioneer the creative use of technology to enhance the customer experience and operational efficiency and provide the industry leading platform for nurturing and supporting designers around the world.

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